Disney Consumer Products (DCP) today announced that it will continue its commitment to helping families eat healthier foods by expanding its produce offering to make Disney-branded produce more widely available and offer more product variety. Families can shop at grocery and national retailers for healthy options including sliced apples and Foodles by Crunch Pak and produce from Dayka Hackett and Chelan Fresh. The expansion effort will include packaging changes to the line of Disney-branded produce such as an update to the recognizable stylized green leaf bearing the Disney logo; placement of nutritional information on the front of packaging, making it easier for families to identify healthy foods; and the addition of the Disney Magic of Healthy Living logo. The packaging transition in the marketplace will be seamless and cause no disruption in product availability.

During the next year, DCP’s produce licensees expect to launch several new and refreshed Disney-branded products that capitalize on synergistic promotional opportunities tied to Disney entertainment content and beloved characters. To facilitate the ongoing expansion, DCP will collaborate with Minneapolis, Minn.-based Golden Sun Marketing to enter into new license agreements with fresh produce growers and shippers.

“Since Disney announced landmark nutritional guidelines associating Disney brands and characters with a more nutritionally balanced range of foods, we have helped bring more than one billion servings of fruits and vegetables to children and parents looking for healthy food choices,” said John King, director of food for DCP. “By forging relationships directly with leading suppliers and growers, we’re one step ahead in building on this strong foundation. We’re reaching even more families through an expanded product offering with the positive message of eating more fruits and vegetables.”

Disney understands the challenges faced by parents in regard to their family’s nutrition and wants to be part of the solution. In 2006, Disney announced new food guidelines aimed at giving parents and children healthier eating options. Under these guidelines, Disney committed to using its name and characters on kid-focused food products that meet specific criteria, including limits on calories, fat, saturated fat and sugar. The guidelines also included a long-term target for balancing the licensed food portfolio such that 85% will be everyday foods with the smaller 15% comprised of special-occasion treats. DCP has achieved this goal in North America.

As part of its ongoing effort to promote healthier lifestyles and nutrition for kids and families, Disney announced last September the Magic of Healthy Living — a national multimedia initiative designed to help parents with their quest to raise healthy, happy kids. The initiative, which included public service announcements featuring First Lady Michelle Obama and young Disney stars, builds on Disney’s commitment to a healthier generation of kids.

LAKE BUENA VISTA, Fla. (Dec. 7, 2010) – When the winter chill hangs heavy, the best panacea is to start planning a Walt Disney World Resort vacation memory. And there’s a special dining venue – a grand riverboat where guests literally step over the gangplank into an authentic, nautical domain – that’s a must to patronize during your Orlando Disney vacation this winter/spring.

Fulton’s Crab House, located at Downtown Disney®, will fill the imagination and the bellies of your family’s captain and crew. And now through mid-May they can enjoy the seasonal delicacy of fresh Florida Stone Crabs along with a host of traditional seafood and landlubber fare. From Alaskan-King Crab Claws to Snow and Blue crab, Fulton’s menu consists of fresh and traditional seafood dishes that can be served chilled with cocktail sauce or simply steamed, with drawn butter. Guests can also try a unique crab-inspired creation from Executive Chef Ron Cope or a mouth-watering array of juicy steaks that can be enjoyed on their own or paired with a signature crab dish. For young diners there’s a kids’ menu that offers child-size portions of crab legs, baby shrimp pasta and filet mignon, along with more common kid-pleasers such as tenders, hot dogs, mac n’ cheese and more.

Fulton’s Crab House also boasts an opulent Wine Cellar that features more than 2,000 bottles, a fitting showcase for their 11th Wine Spectator Award of Excellence, winning wine selection. Fulton’s even produces a signature wine out of Palmer’s Vineyard in New York.

Not only is everything on Fulton’s menu fresh, the restaurant itself has just completed a “refresh” compliments of Matt Lorenz, 2007 winner of Bravo’s Top Design show. The refresh included a complete makeover of the lobby area, a one-of-a-kind crab map so guests can identify where their dish originated, a new and improved seafood display case, and renovations to each of the individual dining rooms on board.

“The new environment at Fulton’s continues to honor the love of sea life and fishing industry,” said Lorenz. “Integrated into the new design are motifs and color influences from the days when majestic steam boats ruled the waterways. With the use of warm wood tones, inviting textiles and bright accents of nautical brass, the dining experience has been heightened to promote a gracious elegance to compliment the amazing food.”

Walking through the renovated Fulton’s Crab House, guests will journey through rooms accented with an eclectic mix of seafaring history and folk art. The Trophy Room is where Fulton’s proudly displays impressive catches, while the Industry Room gives an inside look into the boats and ports fisherman use to catch the seafood on Fulton’s menu. In the Market Room, guests can view the different types of Market Fish displayed on the wall. Last but not least, the Constellation Room offers up the ambience and beauty of dining under a starlit sky.

Though much is new at Fulton’s Crab House, it’s still teeming with history and tradition. Fulton’s was originally named the Empress Lilly, named after Walt Disney’s wife, Lillian. Today guests can feel like Hollywood royalty dining aboard or under the stars on one of three outdoor decks. The Stone Crab Lounge, which is named in celebration of the eight-month-long stone crab season, is located on the first deck of the riverboat and proudly boasts the signature Scratch Bloody Mary.

Fulton’s Crab House is owned and operated by Levy Restaurants, is located at Downtown Disney® at Walt Disney World Resort and is open daily. For more information visit http://www.fultonscrabhouse.com Reservations or private parties/groups please call: 407-934-2628 or 407-WDW-DINE.